KNPB Strategic Plan • 2009 Annual Report
The KNPB Strategic Plan Continues Corporate Direction
The KNPB Senior Management team and station Trustees continued to operate within the three-year Strategic Plan adopted in 2008. After a review of the document early in fiscal year 2009, mission and goals and content of the plan proved current and viable. Station activity continued to address the Five Areas of Focus as presented in this Annual Report.
Focus #1: Know our audience and have our audience know us.
Goal: Improve our interaction with and marketing to constituents and use information
gathered to guide station planning.
Focus #2: Collaborate with other organizations.
Goal: Better serve the community by focusing on issues they identify as important.
Focus #3: Leverage new technology to better serve diverse audiences.
Goal: Use all our media services to increase viewer knowledge of our content and services.
Focus #4: Tell the stories of Nevada and the West.
Goal: Share the history and culture of our area and focus on current issues facing our region.
Focus #5: Plan for the future.
Goal: Ensure that KNPB continues as a strong, relevant, and well- funded public service.