KNPB exists to serve the public interest. We recognize that television is among the most powerful and influential educational tools our society holds.

Public television is the only national media institution whose central purpose is to use that tool for the public good, not personal profit. KNPB is the local educational and cultural institution in northern Nevada, which couples the power of media with power of the people in our community to serve the public good.

KNPB's Mission:
KNPB enriches, inspires, entertains, and delights our community while fostering civic responsibility, the sharing of ideas, exploration of our world, and the joy of learning.

KNPB's Vision:
KNPB is your first choice for quality content.

KNPB's Plan:

  • Operate within a business model that maintains our fiscal integrity while achieving a diversified, independent financial strategy. 
  • Build an organization that is flexible and innovative.
  • Make our content available wherever, whenever, and however people want to receive it.
  • Provide high quality, mission-driven, relevant content and services for our community.
  • Establish and maintain effective and ongoing community partnerships.


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