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KNPB Online About KNPB Public Broadcasting

Strategic Plan Overview

Vision Statement:
Bringing you the world and connecting our community through the power of trusted public service media.

Mission Statement:
KNPB's mission is to enrich the lives of individuals and improve its community by focusing the power of media to advance education, culture and citizenship. KNPB exists to serve the public interest. We recognize that television is among the most powerful and influential educational tools our society holds. Public television is the only national media institution whose central purpose is to use that tool for the public good, not personal profit. KNPB is the local educational and cultural institution in northern Nevada, which couples the power of media with power of the people in our community to serve the public good.

Organizational Values:

External Values:

  • Quality
  • Trust
  • Balance
  • Engagement
  • Variety
  • Public Service
  • Education
  • Community
  • Intelligence
  • Integrity
  • Relevance

Internal Values:

  • Teamwork
  • Problem-solving
  • Striving for best practices in all activities
  • Building productive partnerships
  • Signaling our value
  • Stewardship
  • Creating value
  • Innovative
  • Increasing efficiency via better organizational communication and processes

Five Areas of Focus:
Focus Area One: Know our audiences and have our audiences know us.
Goal: Improved interaction with and marketing to constituents and better capture and use of information gained in these interactions.
    Objectives:
  • Signal value via integrated marketing and promotion plan.
  • Regular and ongoing ascertainment using multiple methods.
  • Segmented email interaction tied to development database.
Focus Area Two: Collaborate with other organizations
Goal: To better serve the community by focusing on issues identified by these groups and to connect people around these issues.
    Objectives:
  • Partner with non-profits to create and /or distribute content.
  • Partner with non-profits to increase effectiveness of outreach.
Focus Area Three: Leverage new technology to better serve diverse audiences
Goal: To increase knowledge of our content and services and to make them easier to access.
    Objectives:
  • Distribute content to audiences via new technologies.
  • Push segmented, permission based e-mails to viewers.
  • Evolve new digital channels based on viewer feedback.
  • Use the web and email for communication, transactions, auctions.
Focus Area Four: Tell the stories of Nevada and the West
Goal: To share the history and assets of our area, as well as focus on current issues facing our region, while creating relevant, engaging content.
    Objectives:
  • Shine a light on local and regional issues.
  • Highlight local and regional assets.
  • Push this content to larger audiences via PBS broadcast and via the web.
Focus Area Five: Plan for the Future
Goal: To ensure the KNPB continues as a strong and relevant local public service and that it is well funded.
    Objectives:
  • Conduct semi-annual planning and continually update plans.
  • Build multi-year budget.
  • Grow endowment and add rainy-day funds.
  • Modify content and services so that they attract more support.
  • Embrace innovative development techniques.
  • Update organizational structure of KNPB.
The KNPB Channel offices are located in the E.L. Cord Public Telecommunications Center at 1670 North Virginia Street, Reno; phone: 775-784-4555.

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