1. Channel 5 Mission Statement   2. From the front office…   3. Board of Trustees 2006   4. Programming   5. Education & Outreach Services   6. Local Production   7. Technology & Digital Television   8. Development   9. Channel 5 Stars  10. Financial Position  11. Channel 5 Staff Download this document in a PDF format.

Channel 5’s mission is to enrich the lives of individuals and improve its community by focusing the power of media to advance education, culture, and citizenship.

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2. From the front office…

I am honored to be the third president and CEO of KNPB. We have had a tremendously successful 23 years. Thanks to the efforts of previous board and staff, and to the efforts of current board and staff, the station enjoys great community support. Award-winning local capital campaigns have supported construction of the E.L.Cord Telecommunications facility, owned outright by the station, as well as the conversion to a digital broadcasting service.

Along the way, KNPB has been honored with many development awards and has been identified as one of the first stations nationally to launch a fully digital service. Offering strong local programming, education, and outreach services, the station is well-respected locally and nationally. In fact, the E.L. Cord Foundation was honored at our national PBS meeting for their generous support of KNPB over the years.

This year we added a new channel — KNPB II — to our digital service and to Charter Cable Channel 225. We now have three channels bringing this community 24,000 hours of the highest quality content over the year. We launched production project GoodWorks to shine a light on local issues and to tell the stories of non-profits and other local organizations. We are doing more and more original local programming under this banner. Our education and outreach service reaches children and their parents through Ready To Learn, teachers through TeacherLine online professional development, and viewers who just want to talk about a program through screenings and discussion groups. We will begin to produce local HD content next year as our digital production plant is equipped. Indeed, PBS remains one of the most respected services in our viewing area and across the nation.

Through strategic planning, we now understand our business better than we have in years, and we have added several talented new team members in the last two years. We are passionate about what we do, working every day to find new ways to best serve our community.

Although we have made significant progress toward more efficient operations over the past year, certain challenges lie ahead of us. As federal funding continues to be threatened, as expenses related to digital operations and programming grow, and as the media world changes each day, we cannot relax our efforts or lose sight of our direction.

Over the last several months, working with our talented staff and dedicated board, we have taken a hard look at our strengths, weaknesses, opportunities and threats and at our values as a station. From several themes that have emerged from this work, we have identified five areas of focus that will guide our efforts over the next several years. These include.

Ultimately these efforts come together to address our vision of "bringing you the world and connecting our community through the power of trusted public service media." Our dream is to provide relevant local content, to connect and collaborate with our community in unprecedented ways, and to leverage our distribution and connectivity to shine a light on issues and assets in such a way that our quality of life is always improving.

If we are to build on our storied past, and if we want to strive to be one of the best public service media organizations in the country, we will need a strong resource engine. That means we will need your continued support - financially and as an advocate for the service of public television. Together we can continue the legacy of KNPB Channel 5, with individual viewers, with potential major donors, with the federal and state government, and with businesses in our community.

3. Channel 5 Public Broadcasting, Inc.: Board of Trustees 2006

The following Trustees left the Board in 2006:
Bill Bradley, Mal Ercanbrack, Mark Knobel, Sylvia Samano

Channel 5 thanks them and all its Board Members for their service.

4. Programming

Programming is Channel 5's core business, the foundation on which all other station activities rest. Traditionally, public television programs appeal to a diverse audience, with content ranging from drama and the arts, to news and public affairs, to history and culture, to science and the world we live in.

KNPB airs 51 hours of children's programming each week, and KNPB's kids' website offers fun and education for young viewers. For more visit: www.knpb.org/kids and www.knpb.org/kidsgo

In January 2006, we launched digital KNPB II, with a 24/7 lifestyle channel, Create . KNPB II brings our digital channel line-up to three, joining KNPB HD (high definition) channel and our digital channel playing the analog Channel 5 schedule. KNPB II is carried on Charter Cable channel 225. Visit our Online Schedule for current programming information...

Highlights of 2006 programming:

• October 2005 — NOVA: "Einstein's Big Idea"
• November 2005 — RX for Survival: A Global Health Challenge
• December 2005 — Great Performances: "My Name Is Barbra"
• January 2006 — Frontline: "Country Boys"
• February 2006 — Monty Python's Personal Best
• March 2006 — New Medicine
• April 2006 — Boomers: Redefining Life After Fifty
• May 2006 — Texas Ranch House
• June 2006 — Live From Lincoln Center: "The Light in the Piazza"
• July 2006 — Jean-Michel Cousteau: Ocean Adventures
• August 2006 — History Detectives
• September 2006 — Curious George premiere!
  

5. Education and Outreach Services

KNPB's education and outreach activities extend the value of programming into the classroom and the community. Professional development for teachers, media literacy workshops for parents, events for children, and opportunities for adults to discuss important issues ensure that program services are not confined to a broadcast schedule.

PBS TeacherLine offered a wide selection of nearly 100 online graduate courses for teacher professional development. KNPB continued leadership in development of the TeacherLine Sierra Collaborative with other PBS stations in northern California.

The statewide Nevada Educational Technology Leadership Conference presented cutting edge best practices by Nevada educators.

Partnership with Washoe County School District's Tune InTo Kids media literacy activities and Family Fun Fair offered opportunity to demonstrate the connection between educational television and reading.

Channel 5's 2006 outreach theme, "In Pursuit of Health," guided the content for discussion groups, OpenLine on-air panels, and a KNPB category of competition for institutional spots as part of the Lumiere Film Festival for young filmmakers.

Partnership with First United Methodist Church continued to convene viewers for screening and discussion of programs from the P.O.V. series.

September's OpenLine connected outreach and programming with "AIDS in Nevada," following an encore broadcast of the award-winning Frontline Special, "AIDS in America".

Ready To Learn activities included 62 workshops for parents and in-service presentations for caregivers of young children, as well as distribution of more than 1,000 books to at-risk children.

6. Local Production

KNPB production underwent significant overhaul in 2006. Staff turnover, including the relocation of Jack Kelly, Vice President of Production, resulted in an influx of new, energetic, and creative production staff. In his new position as Production Manager, Dave Santina focused on efficiency by capitalizing on the enthusiasm of new staff. And thanks to a generous donor's gift new postproduction equipment was installed, resulting in improvement of the on-air look.

The single biggest change has been the implementation and integration of Goodworks Productions into the production workflow. Goodworks Productions allowed creation of programs as well as partnerships with The Donald W. Reynolds School of Journalism and Center for Advanced Media Studies, The National Automobile Museum, Nevada Discovery Museum, The Allstate Foundation and The American Institute of Architects, among others. Some of these programs have already broadcast on KNPB, with more soon to appear on our digital channel, KNPB II.

Our nationally distributed programs continue to appear across the country. Wild Nevada recently renewed its contract with American Public Television and saw 32 public television stations from Fairbanks, Alaska to Tampa, Florida sign up to receive the show. Much of the past year included production of the second season of House with a History, while the previous season's programs still see airtime on many stations nationwide.

An extension of KNPB outreach, OpenLine call-in program was added as a regular monthly series, with the additional element of a live studio audience. The face to face discourse, in addition to the telephone caller input, gives the viewer a more rounded experience and improves the program content.

With our recent approval for a Public Telecommunications Facilities Program grant, KNPB production looks forward to the addition of High Definition equipment that will allow creation of content for KNPB HD in the very near future.

7. Technology and Digital Television

Completion of the second phase of the digital transition occurred in 2006 with the build-out of a fully digital master control facility. This installation allows KNPB to play multiple streams of programming to our digital channels while maintaining our original analog Channel 5.

Installation of a digital translator on Duck Hill (Sugarloaf) enables KNPB to deliver full service digital and analog television to Carson City. KNPB has also been granted a construction permit to install a digital translator to provide DTV service to the Verdi area. Funding is pending for this project.

To finish the digital broadcast plant, a process is in place to acquire a video archive system to replace the bulk of the outdated video tape library. This phase of the digital transition has been funded by CPB through a DDF (Digital Distribution Fund) grant.

As 2007 nears, plans are in place for the third phase of the digital transition: to build out a digital production facility capable of high definition. Technology and production departments are working together in the purchase of high definition (HD) field production equipment and a full HD editing system. This will allow KNPB to acquire and produce HD programming with local content for communities in northern Nevada and California east of the Sierra. KNPB has been awarded a grant by the PTFP (Public Telecommunications Facilities Program) to fund the new production equipment.

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8. Development

New Development Leadership...

Upon the retirement of Vice-President of Development and Marketing Ron Smith, KNPB hired Tony Manfredi to lead the station's award-winning Development Department. A Reno native, Manfredi came to Channel 5 from Skagen Designs, Ltd., where he was Senior Marketing Manager. He grew up in Reno , where his leadership was best known both academically and as a student athlete at McQueen High School. He holds B.A. degrees from the University of San Diego in Communication Studies with mass media emphasis and Art with emphasis in painting and graphic communications.

Major Donors:

KNPB Major Donor programs continue to offer opportunities for members to support Channel 5's long-term financial health. These higher levels of annual giving represent an investment into continuation of station programs and initiatives that address KNPB's mission to inform, enlighten, and entertain our viewers.

In 2007 two new members were welcomed into the President's Circle with annual gifts of $25,000 or more. Silver Circle members, investing at $1,000 or more annually, added 35 new members, increasing revenue in this area by 41% from 2005. Recognized as special friends of Channel 5, these investors are encouraged to participate in station events and activities.

Another opportunity for major donors to contribute to long-term financial health of the station is through contributions to the Heritage Society or the Joan S. Bradley Endowment fund. Planned charitable giving to either of these funds can be as simple as including a bequest in a will or developing an annual giving plan that provides tax benefits to the donor.

Fund-Raising Activities:

Besides Major Donor programs, KNPB's development staff manage a variety of fund-raising activities which combine to keep the station financially sound. This diversity of funding sources supports all aspects of Channel 5 services, from production and programming to education and outreach.

Some 8,000 individual members support Channel 5, providing the largest single source of income to the station. Pledge drives in March, August, and December offer local viewers the opportunity to support the station at whatever level fits each budget, and mail campaigns reach out to renewing members and those who wish to contribute additional gifts.

Local businesses and foundations also support KNPB, usually through underwriting broadcast programs or through grants to station projects such as Ready To Learn. Corporate support is acknowledged on-air, in Take 5, and in other print promotional pieces. Many Channel 5 underwriters have been supporting the station since its inception in 1983.

PBS awarded the E.L. Cord Foundation the 2006 Public Television Leadership Award, presented at the 2006 PBS Development Conference. The award cites Cord's ongoing financial support as instrumental in the growth of public television for northern Nevada over the past 23 years: in building the station facility, transition to the digital service, and supporting programming, education, and outreach activities such as the Ready To Learn service.

Lights! Camera! Auction! in June invited viewers to bid on a wide variety of items from appliances to travel packages, fine wine to art pieces. Celebrating its 21st anniversary in 2006, the auction attracts some 700 volunteers who answer phones, serve food, and crew the technical staff.

9. Channel 5 Stars

Channel 5’s “Champion 2006” award is shared by Dr. Kosta Arger and Dr. Lynn Learey, co-hosts of Aged To Perfection. Hosts of the popular on-air auction of fine wine and travel since its inception in 1999, these two local physicians have dedicated countless hours to preparation and presentation of this popular fund-raiser.

Past Channel 5 Champions:

2005 - John Sande III and Phil Satre
2004 - Susan Krump
2003 - Joan Dyer
2002 - Martha Jones
2001 - Senator Harry Reid
2000 - Joe Crowley

KNPB’s volunteers perform invaluable service to station activities in all departments. Their help extends across a wide range of activities, from working as studio production crew to helping with professional development activities for teachers, to serving as pledge and auction talent and outreach support.

Outstanding Volunteers 2006

• Development:
  Bob and Shelby Thistlewhite have been auction volunteers for over ten years. They are probably some of the most dedicated of volunteers, coming early on Saturday and Sunday morning during Lights, Camera, Auction to help with leftover confirmation. Bob has done on-air, phone group, confirmation and any odd job that needed done. Shelby has done confirmation, phones and helped with organizing food.
  
• Production:
  Don Alexander has consistently been there for production when needed. As Production Manager at The Media Center he has an extremely busy schedule, but somehow Don always finds the time to help KNPB produce local programs. He's vital in that he can handle any job we have for him, from studio camera work to directing an entire production. We literally would not have had a qualified director in the building on a few occasions this past year without Don's generous help.
  
• Education and Outreach:
  Joe Elcano, Director, and Mark Skoff, staff, of the Washoe County School District Instructional Technology Department, for their dedication to the success of our education services. They are enthusiastic partners in our PBS TeacherLine online professional development project. Both Joe and Mark have also presented sessions at the Nevada Educational Technology Leadership Conference which Channel 5 presents each spring.

View photos of the 2006 award ceremony.

FY 2006 Operating Revenue and Expenses:

Click HERE for a larger image.

Click HERE for a larger image.

11. KNPB Channel 5 Staff

Review a full listing of the KNPB Channel 5 for the year of 2006.

Download the 2006 KNPB Annual Report document in a PDF format.

Access the 2006 KNPB Annual Report as a .pdf file with Adobe Acrobat Reader. For this program, visit adobe.com for more information or download it now.

Achived Documents: 2005 Annual Report