KNPB To Launch Free, Localized 24/7 Multi-Platform PBS KIDS Services
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FOR IMMEDIATE RELEASE
January 16, 2016
Contact: Tony Manfredi
KNPB TO LAUNCH FREE, LOCALIZED 24/7 MULTIPLATFORM PBS KIDS SERVICES
New TV Channel and Live Stream Will Support KNPB Mission to Reach All Reno-Area Children with High-Quality Educational Content
(Reno, NV) – KNPB announced today that the station is launching new, free localized 24/7 children’s services beginning Monday, January 16. The services include a live stream digital platform available at www.knpb.org/knpbpbskids as well as a new broadcast TV channel that will debut Monday, March 6. The effort is the latest KNPB initiative to support early learning in the region. The live stream and new channel will provide PBS KIDS programs 24 hours a day, 7 days a week, making it easy for children to watch their favorite PBS KIDS programs during prime time, after school, weekends and other prime viewing time. The new broadcast channel, KNPB PBS KIDS, will air over the air on channel 5.3 and on Charter cable channel 185, replacing KNPB Vme.
Following its initial launch, the localized live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning.
“KNPB has been an integral part of the community for years, delivering content and services that parents trust and that move the needle in early learning,” said Kurt Mische, president and CEO of KNPB. “We are excited to build on the work we do every day for KNPB families by adding these new 24/7 services to our offerings, ensuring that our proven educational content is accessible anytime and anywhere to all kids – especially those who need it the most.”
PBS stations reach more kids ages 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network. With its new 24/7 channel and digital offerings, KNPB will build on this reach and impact.
Through this effort, KNPB will extend its commitment to early learning by offering more families high-quality PBS KIDS content that is trusted by parents and proven to help kids learn. In a recent survey, PBS KIDS led all networks in improving kids’ behavior, with 74 percent of parents saying their child exhibits more positive behavior after engaging with PBS KIDS. And years of research confirm that PBS KIDS media content helps children build critical skills that enable them to find success in school and life, while also helping parents increase their own engagement. A recent study conducted by WestEd found that PBS KIDS resources can help narrow the math achievement gap for children from low-income families and better prepare them for kindergarten. Additionally, parents’ awareness of their children’s math learning increased significantly – as did their use of strategies to support their children’s learning.
These new KNPB services will provide learning opportunities for children whenever and wherever they access media. Nielsen data demonstrate that live TV is the dominant way children access video, accounting for 67 percent of the time children spend watching video content. Most kids’ TV viewing takes place on weeknights and weekend afternoons and evenings. This trend is true for all children, but especially for those in low-income families.
The KNPB PBS KIDS 24/7 channel will include popular favorites such as DANIEL TIGER’S NEIGHBORHOOD, ODD SQUAD, WILD KRATTS and DINOSAUR TRAIN; PBS KIDS’ newest series SPLASH AND BUBBLES, NATURE CAT and READY JET GO! will also be featured.
KNPB will provide the PBS KIDS 24/7 channel in addition to its current primary KNPB channel, which will continue to feature a PBS KIDS day part. The schedule of children’s programming on the primary KNPB channel will be different from the 24/7 channel, offering families a variety of options.
The 24/7 PBS KIDS offering is an integral part of the long-term KNPB vision for its children’s service and will build on its reach and impact in the community, where it provides essential services for kids, parents and teachers. In the coming year, KNPB will also continue with its direct, in-classroom educational services including Ready To Learn and PBS LearningMedia initiatives.
KNPB is seen by more than 130,000 people weekly in northern Nevada and northeastern California with additional viewership on multicast channels KNPB Create on channel 5.2, and in March 2017 the new KNPB PBS KIDS on 5.3. KNPB channels are also available on cable and satellite services. KNPB provides PBS national programming and award winning locally produced KNPB content. KNPB.org provides engaging interactive content, including the KNPB video portal at watch.knpb.org that streams all locally produced KNPB content and most PBS national content. KNPB serves students, teachers, parents and caregivers through immersive educational services from KNPB Education Services that bring classroom lessons to life. Through the support of local corporations and foundations, as well as individual members, KNPB has been delivering public television and educational services to the communities it serves since 1983.