Why should you be a KNPB underwriter?

• KNPB can help you strengthen your corporate image. Underwriting programs and activities at KNPB builds brand identification and strengthens your corporate image. According to a national study, nearly 75% of PBS viewers believe that PBS sponsors are committed to quality and excellence. Almost two-thirds of PBS viewers are more likely to purchase the product or service of a PBS underwriter.
  
  
• KNPB offers credible and memorable message impact. Your message has greater impact in the low-clutter environment found only in public broadcasting. Your on-air support allows KNPB to continue a tradition of quality, commercial-free programming.
  
  
• KNPB underwriting rates offer greater value for your investment. Building a relationship with your public television station strengthens your company's ties to the community and increases the effectiveness of your marketing campaign.

Whatever your reason, when you underwrite you are also helping to provide KNPB viewers with the programs they love. KNPB and PBS have a reputation for providing the highest quality programs on television. Our award winners include:

Antiques Roadshow
The NewsHour with Jim Lehrer
Nova
Mystery/Masterpiece Theatre
Nature
This Old House
The American Experience

Children and their parents enjoy the highest rated children's programs in the nation, such as Barney & Friends, Arthur, Clifford, and Sesame Street.  Early readers learn from Dragon Tales, Between the Lions, and Reading Rainbow.

Public broadcasting viewers are more than willing to support a company that supports their favorite programs. Every day, more and more businesses and individuals are recognizing the value - and the good feeling — of becoming a KNPB public broadcasting station underwriter.
 
You can choose to make a statement about an issue important to your company by underwriting a certain program's subject matter. Or you can choose to help provide the finest educational and entertaining programs for children. Or support programming that explores social challenges.  Or help bring the best of the performing arts to our community.  Your reason for underwriting KNPB programming will be unique to your organization.

When you are ready to join our growing list of underwriters, please contact Bobbi Lazzarone at or by phone at (775) 682-7789.