The Work of Art: Reno Phil
The Concept
“It is often said that one of the hallmarks of great art is that you cannot see how hard it is to do. Great artists…and the principle applies as well to great arts organizations…make the difficult seem effortless. But, it has a drawback. It leads people to think that art just happens…and that it will always be there, whether we support if or not. Nothing could be further from the truth.” – Karen Kain, Former Artistic Director, Nat. Ballet of Canada. Forward from “The Work of Art: Creativity and the Work Ethic”
 
Value To Our Community
The Reno Philharmonic has blessed northern Nevada with a wealth of musical riches since the late 1960s. The Phil is about to celebrate its 50th anniversary, and in acknowledgement of that milestone the next program in the Emmy-nominated WORK OF ART series will be an hour-long documentary, to be broadcast on KNPB, highlighting the Philharmonic’s preparation and execution of a unique performance to mark this special occasion. The program will examine the dedication and work ethic of the musicians, conductors and administrators necessary to sustain a strong classical music presence in the area for our citizens (including youth) and quality of life.
 
KNPB programming has achieved a national reputation due to the many programs and series that have been nationally distributed by American Public Television and seen throughout the U.S. It is quite likely that this series will also be distributed across the country.
 
Preliminary Topics & Ideas

History: KNPB will reveal the fascinating history of our professional philharmonic and how they developed from their humble beginnings at the Reno Musicians Union Hall to where they are today, including archival photos and video, as well as interviews with previous conductors, board members, CEOs and musicians.

Today: A look inside the organization will reveal why—when other major orchestras are facing financial threats, canceling performances, etc.—The Phil continues to flourish. We will gather footage of regular season performances as well as the more unique yet traditional concerts, such as Pops on the River.

Commissioning a Piece: This segment will look inside the process of how the Phil selects musicians and commissions work, then follow a composer through the conception and writing of a custom piece of music.

The Musicians: This segment will introduce us to these talented artists. Potential of following one or two as they pursue their day jobs, then rehearse and perform at night.

The Conductor: Music Director/Conductor Laura Jackson will reveal the work ethic of a conductor and describe what is required to select music and prepare for a performance. What does a conductor listen for during rehearsals,
and when is she satisfied?

The Rehearsals: Concerts don’t just “happen.” Rehearsals must follow union guidelines as well as the demands of the program. What occurs during a rehearsal, and how do the musicians prepare? Bringing the viewer into the rehearsal process as it leads to the night of performance.
 
The Performances: We will look at both onstage and offstage preparations for the Pioneer Center to other indoor and outdoor venues. The layout of the orchestra will be explained—and how that layout may
be affected by the onstage presence of a solo artist or large chorus. We may follow select performers as they prepare to go onstage in each orchestra.

The Legacy of 50 years: This segment will be a culmination of the past and present as we follow composer Zhou Tian throughout a year of work as he creates brand new music and collaborates with the Philharmonic to present a symphonic celebration of not only the Reno Phil’s 50 years, but the 150th anniversary of the completion of the Transcontinental Railroad. This is a real behind-the-scenes example of how the Philharmonic continues to bring great music to our community.

Target Audience
THE WORK OF ART: RENO PHIL will reach 140,000 viewers in central and northern Nevada and northeastern California who tune into KNPB each week. Additionally the program will be offered through
digital distribution on KNPB.org as well as on Over The Top (OTT) delivery like AppleTV, ROKU, and Chromecast It is expected that the new series will be distributed nationally through American Public Television (APT) and offered to the 350 PBS member stations across the country.
 
Production Style
KNPB will produce this program in high definition with multiple cameras at various locations during the planning and practice sessions. KNPB will conduct interviews with the principals at planning meetings and staff activities during the Reno Phil seasons2018-2019. Viewers will better understand the planning and preparation that goes into these performances.
 
Production Costs
THE WORK OF ART: RENO PHIL will be a one-hour edited documentary. KNPB will begin shooting in 2018. Editing and post-production work will begin in the fall of 2018 and the program will premiere in 2019. The overall estimated cost for the project is $125,700.

Why sponsor a local KNPB produced program?
KNPB programming has achieved a national reputation due to the many programs and series that have been distributed to PBS and American Public Television and seen throughout the U.S.

• During the 2017 season, an average of 130,000 viewers watched KNPB (5.1) each week with additional viewership on our multicast channels KNPB Create (5.2) and KNPB PBS KIDS (5.3).
• KNPB/PBS A Trusted & Valued Public Institution, #1 in Trust
• Americas Largest Classroom, PBS KIDS #1 Educational Media Brand
• A Trusted Window To The World
• A Leader in Addressing Important Issues
• The Nations Largest Stage with the Most Varied Arts & Culture Programming
• KNPB Delivers Extensive Coverage: Broadcasting in central and northern Nevada and northeastern California
• KNPB Delivers the Right People: Viewers have over $200,000 in average household incomes per year
• KNPB Delivers Your Message to an Engaged Audience
• KNPB Delivers Branding: 59% of viewers are likely to do business with PBS sponsors
• KNPB Delivers a Powerful Partnership: Connect your brand around KNPB and PBS & Enhance your Organization or Company’s Brand Image

All local production funding stays attached to the funded program and airs whenever and wherever the program is shown. Production costs for any sponsorship are included.

local production sponsorship value

$25,000 and Higher
Receive a fully produced 10 second announcement before and after the program airs and on the Blu-ray, DVD, and Digital copies of the program. Message must comply with FCC guidelines, maximum of 3 category exclusive funders.

$10,000 to $24,999
Sponsors receive their logo alone on the screen before and after the program airs and on the Blu-ray, DVD, and Digital copies of the program. Maximum of 10 funders.

$1,000 to $9,999
Individuals or organizations will be listed alphabetically by name and displayed as a group of no more than 10 sponsors per screen before and after the program airs and on the Blu-ray, DVD, and Digital copies of the program.

$250 to $999
Individuals or organizations will be listed alphabetically by name and displayed as a group of sponsors per screen before and after the program airs and on the Blu-ray, DVD, and Digital copies of the program.
 
For more information on investing in this program contact: KNPB Development at 775-682-7790.
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